TwentyOne_004: Dean Cross with Alasdair McLuckie
19 Jun 2020
Dean Cross is currently part of TwentyOne_004, with Alasdair McLuckie.
This exhibition examines event marketing strategies, proposing a shift in hierarchy, whereby the onus falls on the collateral and not the final product.
Taking form through bill posters and stickers; a mode of advertising used by PR companies to engage commuting audiences, this exhibition plays on ideas of ‘hype building’ while suggesting that the promotion of an event outweighs the physical experience.
The exhibition will stay on view until it is removed by the City of Sydney.
Images: Dean Cross, “And A Terrible Burden” and “EXPO”, 2020; courtesy of the artist and TwentyOne Program